While most people do not usually associate pillows with Search Engine Optimization, the fact of the matter is that having a better pillow to sleep on can make you better at your job. How you might ask. Let us explain.
It’s no secret SEO is mentally back-breaking work where you are constantly walking on eggshells. Here is why,
(a) there is no telling what changes are going to happen to the ranking algorithm
(b) even if you know about the changes, the results are never guaranteed, and you could be working on a client’s website for months and even years without any results to show for it.
Because of the uncertainty, many SEO workers find themselves unable to sleep soundly at night. This is dangerous for business. In a world that relies on largely on the worker’s mental prowess, things are bound to go downhill. But it does not have to be that way.
If you are having trouble sleeping at night because of the SEO work you need to do for your clients, you need to get a better pillow. A better pillow, in this case, would be something that’s made of memory foam or any other material that properly cushions your head. Aside from pillows made of memory foam, you could also try pillows that are stuffed with pine tree cubes or any other aromatic plant. We do not need to tell you, but sometimes a good night’s sleep is just an aromatic smell away.
When you get enough sleep that totally refreshes your body, becoming a better search engine optimization expert naturally comes next. As we said, SEO takes a lot of mental work, and you can only do the job properly with enough sleep.
The search engine optimization industry and its legions of workers have been around for many, many years. It all started when internet marketers abused the simple ranking algorithm of Google to make adult websites rank for non-porn keywords. Since then, it has turned into a cat-and-mouse game whereby the so-called SEM experts are always guessing at what works and does not work in the current ranking algorithm.
Google and its algorithm programmers have never made any information public, except perhaps for that one little byte of information that confirms the world’s largest search engine takes into consideration at least 200 factors to determine which websites will be ranked first and in the top ten.
The true experts of a search engine, though, are not worried in the least bit because they understand that no matter how many factors there, they can only be classified into two types of factors: the factors for determining RELEVANCE and the factors for determining AUTHORITY on the subject being talked about. They understand too that Google is constantly looking for traces of any unnatural activity to make a website rank.
And so they don’t lose sleep over Google. They just get a good night’s rest after working reasonable hours, and get a new pillow if they need to.